2. Should companies release news online or in a real press conference?

I think they should do both. On the one hand, publicizing news regarding the launching and promoting of their new products and services on social media can be the most effective and quickest way to keep their customers informed of their latest activities. This is because in recent years, social media has gone from a new idea to an absolute must for marketers. On social media, customers and businesses can directly interact. Both parties can ask each other questions, repost each other’s content and work on forming relationships. In order to take advantage of social capability, companies need to encourage more interaction from their customers, for example, posting content that people want to read, asking questions, reposting and giving comments on other users’ posts. In doing so, they can amplify their brand awareness. On the other hand, press releases are the most commonly used public relations tool in PR campaigns. Affordable cost, reaching the target audience, contribution to the branding process and sustainability are key benefits of press releases. They also contribute to improving the recognition, reputation, and revenues for companies.

3. Why do we share good news with friends and families?

I think the reason is sharing good news means sharing happiness. More exactly, it looks like sharing good news might prolong the feelings of happiness you get from that news.

For example, students who had shared the good news with more people would feel excited about their exam scores for a longer period of time, and spent more time thinking about the happy occasion of acing their exams. Besides, sharing good news with others not only makes you feel better, but also improves the well-being of those around you. For instance, friends and families have a personal investment in your happiness and success so your win is adopted as their win. And when we share good news with friends, family, or neighbors who are burdened with extra stress, pain, or illness, they may get a little relief along with our good news.